MAM
Hemant Tiwari appointed Hitachi Vantara GM for India biz
MUMBAI: Hitachi Vantara, a subsidiary of Hitachi Ltd has appointed Hemant Tiwari as the general manager for India business.
Tiwari will lead the Vantara business and operations in India with a focus on growing the overall business, accelerating the expansion of the company’s revenue, market share in India and building up the partner ecosystem.
He brings to Hitachi Vantara a vast experience driving the growth of data centre, hybrid cloud portfolio across consumer, enterprise server, storage and networking.
Commenting on his appointment, Hemant Tiwari says, “I am thrilled to be joining the Hitachi Vantara team, and I look forward to working closely with our partners and customers to take full advantage of the fast-growing technology landscape and opportunities that the Indian market has to offer. As the technology industry continues to evolve across different segments, it is truly an exciting time to lead and drive the company’s growth in India.”
Hitachi Vantara APAC senior vice president and general manager Daniel Chong adds, “India is a critical market for Hitachi Vantara. With the immense potential and digital-led transformation that the country is witnessing today, the business opportunities in creating an innovative data-driven approach for our customers to deliver business value and accelerate their digital transformation journey are phenomenal. We are excited about the leadership Hemant will provide in growing our business in the India market through our unique expertise and innovative technology solutions.”
Hemant Tiwari comes with an experience of over 35 years in IT industry. Prior to joining Hitachi, he worked with Hewlett Packard for over two decades at various senior management positions across India and Asia.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
