Brands
HELL powers up T20 Mumbai League with high-energy new partnership
Energy drink giant joins Mumbai’s premier T20 league as men’s and women’s action begins.
NEW DELHI: As Mumbai’s cricketing summer bursts into life, HELL ENERGY DRINK has stepped onto the pitch as the official energy drink partner of season 4 of the Nuvama Private T20 Mumbai League and the inaugural Nuvama Private T20 Mumbai Women’s League.
The partnership brings together one of the world’s fastest-growing energy drink brands and one of India’s most exciting domestic cricket competitions, with 30 matches set to light up Mumbai’s iconic Wankhede Stadium between June 1 and June 13.
For HELL ENERGY DRINK, the move is more than just a branding exercise. It marks another step in the company’s growing engagement with India’s youth and sports audiences, aligning the brand with a tournament that has become a key platform for both established stars and emerging talent.
“Cricket continues to be one of the strongest platforms for audience engagement in India,” said HELL-ENERGY PRIVATE LIMITED director, Unnikannan Gangadharan. “The Nuvama Private T20 Mumbai League captures that passion and energy perfectly. We look forward to engaging with fans and supporting a platform that showcases both established and emerging players.”
The Mumbai Cricket Association welcomed the association, highlighting the role commercial partnerships play in strengthening the league’s long-term vision.
“We are pleased to welcome HELL ENERGY DRINK as the official energy drink partner,” said the League Governing Council chairman, Rajdip Gupta. “The support of leading brands reflects the growing stature of the tournament and helps us continue building a strong cricketing ecosystem for future talent.”
The men’s competition will once again showcase some of Mumbai cricket’s biggest names, including Shreyas Iyer, Suryakumar Yadav, Ajinkya Rahane, Yashasvi Jaiswal and Shivam Dube, alongside a new generation of players eager to make their mark.
Adding fresh momentum to the tournament is the launch of the first-ever T20 Mumbai Women’s League. The competition is expected to provide a significant boost to women’s cricket in the city, with players such as Sayali Satghare, Saima Thakor, Ira Jadhav and Simran Shaikh among those set to feature.
With star power on the field, a landmark women’s competition off the ground and a new energy partner in the mix, the Nuvama Private T20 Mumbai League is shaping up to be a tournament that promises plenty of spark before a single ball has even been bowled.
