Brands
Healthy meets gorgeous, Jacqueline invests in RAW Pressery
MUMBAI: With its first integrated brand campaign ‘And nothing else’ setting the tone for the summer season, cold pressed juice brand RAW Pressery – announced taking on board actress Jacqueline Fernandez as an investor. The Bollywood Diva adds more juice to India’s largest cold pressed juice brand with an initial investment of half a million dollars.
Introduced to the brand on a film set, Jacqueline found her healthier half in Raw Pressery. Commenting on the launch she said, “Raw Pressery is not just a juice brand. It’s a cult that’s become a culture – changing the way we eat, drink and live our lives. My travels across the world have brought me closer to clean label products.
Jacqueline’s love for the brand doesn’t stop at the juice. It transcends to the what the brand stands for. “To be RAW is to be who you are – Unpeeled, unadulterated and untreated. With no added sugar, flavour or colour. Natural, just the way nature intended. It’s easy to say ‘all good’ but how many times have you heard a juice brand confirming nothing ‘bad’ being added to your beverage?
RAW Pressery founder Anuj Rakyan said, “Jacqueline’s someone who celebrates fitness, eating clean and living natural. She influences people around her and develops great affinity for products that compliment her lifestyle. Her belief in Raw Pressery is a direct reflection on the brand we’ve built. We look to seed a future of growth with partners like Jacqueline taking on the brand’s spirit as her own. With her inputs we’re planning newer product lines and also expanding availability to the Middle East as of April 2017. Jacqueline joining the team will bring fresher ideas and opportunities for us to explore.”
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
