Brands
Healthy meets gorgeous, Jacqueline invests in RAW Pressery
MUMBAI: With its first integrated brand campaign ‘And nothing else’ setting the tone for the summer season, cold pressed juice brand RAW Pressery – announced taking on board actress Jacqueline Fernandez as an investor. The Bollywood Diva adds more juice to India’s largest cold pressed juice brand with an initial investment of half a million dollars.
Introduced to the brand on a film set, Jacqueline found her healthier half in Raw Pressery. Commenting on the launch she said, “Raw Pressery is not just a juice brand. It’s a cult that’s become a culture – changing the way we eat, drink and live our lives. My travels across the world have brought me closer to clean label products.
Jacqueline’s love for the brand doesn’t stop at the juice. It transcends to the what the brand stands for. “To be RAW is to be who you are – Unpeeled, unadulterated and untreated. With no added sugar, flavour or colour. Natural, just the way nature intended. It’s easy to say ‘all good’ but how many times have you heard a juice brand confirming nothing ‘bad’ being added to your beverage?
RAW Pressery founder Anuj Rakyan said, “Jacqueline’s someone who celebrates fitness, eating clean and living natural. She influences people around her and develops great affinity for products that compliment her lifestyle. Her belief in Raw Pressery is a direct reflection on the brand we’ve built. We look to seed a future of growth with partners like Jacqueline taking on the brand’s spirit as her own. With her inputs we’re planning newer product lines and also expanding availability to the Middle East as of April 2017. Jacqueline joining the team will bring fresher ideas and opportunities for us to explore.”
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
