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Healthkart onboards KlugKlug to enhance its influencer marketing outreach
Mumbai: KlugKlug, an influencer marketing SaaS platform, has partnered with Healthkart (Bright Lifecare) to enhance its influencer marketing efforts. The collaboration will streamline Bright Lifecare’s strategies by helping it connect with relevant influencers to boost reach and brand visibility.
KlugKlug’s platform addresses the challenge of finding suitable influencers, delivering 60-80 per cent efficiency in campaigns. Known for brands like HealthKart and MuscleBlaze, Bright Lifecare aims to improve cost efficiency, transparency, and compliance through audience analysis and real-time performance tracking.
“Over the past few months, KlugKlug has been a great addition to our marketing tools being used in Bright Lifecare for brands such as MuscleBlaze, Gritzo, and HK Vitals,” said Bright Lifecare SVP of brands Kaustuv Paliwal. “Features such as ‘Audience Credibility’, ‘Audience Overlap’, ‘Geography’, and ‘Influencer Insight’ in Klug are helpful for us to refine our Influencer outreach”, added Kaustuv.
KlugKlug co-founder and CPO Vaibhav Gupta said, “For a house of brands like HealthKart, which is rooted in promoting health and wellness, finding influencers who live by these values is essential. An analysis of the category has already yielded some surprises endemic to the industry. They can now, not only skip past the usual trappings of subjective advice from agencies, but also keep an eye on any of their competitors in great detail.”
“Its always a booster to the KlugKlug philosophy, to have a new client onboard and with HealthKart its a bigger win especially because of their discerning approach and the amount of feedback and collaboration that they have been kind to bestow upon us. While, HealthKart has already increased the efficiency of their influencer campaigns by upwards of 40 per cent, its their exuberance and natural leaning towards data that has us blown away,” said KlugKlug CEO and co-founder Kalyan Kumar.
This partnership supports KlugKlug’s mission to provide brands with insights and tools to improve influencer marketing. KlugKlug is a key platform for brands looking to boost influencer strategy efficiency, reducing audience overlap and optimizing engagement with the right audience.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
