MAM
Healthians.com expands service offerings
MUMBAI: Healthians.com has expanded its services on World Health Day. It will now offer crowd sourced sample collectors for home visits and crowd sourced hyperlocal doctors for complimentary test report reading, apart from storing patients medical records online. It also launched free Doctor Helpline to help users take first or second opinion regarding medical tests.
“100 per cent of the medical labs that we approached have tied up with us. Hospital chains too are supportive and tie-ups with Max Healthcare, Medanta, BLK, Express Clinics, Artemis, etc. are in various stages of implementation,” said Healthians.com founder Deepak Sahni.
“With feedback from initial users, we thought about the entire process of medical tests bottom up and saw multiple pain areas. The traditional systems are cumbersome, need multiple visits to a doctor first, then to medical lab next day, and then doctor again with the report. With Healthians, the patient gets better and faster experience,” added Sahni.
Post test reports, hyperlocal doctors offer complimentary report reading on the same evening through a call, as this helps them connect with new and incremental nearby patients. It is also in the process of tying up with chemists for aggregating offline demand.
While the scope of the service has expanded, the business model remains asset light. The hyperlocal sample collectors and doctors are crowd sourced. Apart from convenience, speed and savings, the platform also offers digital storage of medical reports.
“Digital storage of medical records has received limited success since it requires either the doctor or the patient to upload the test data online, which has friction. Since Healthians receives test data directly from labs, the systems is able to store the reports automatically,” admits Sahni.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
