Ad Campaigns
Heads Up For Tails launches its new campaign #AKinderWorldForAnimals
Mumbai: Heads Up For Tails (HUFT), India’s pet care brand, has launched a new campaign #AKinderWorldForAnimals. Through this campaign, HUFT aims to showcase the behavioural impact it has had on society with the view to eradicating animal cruelty against pets and abandoned animals.
Recently, a virtual protest for a dog named Bruno garnered much attention on the Internet. Unfortunately, Bruno was severely mistreated. This is not an isolated incident, but rather one of many cases that often go unreported. In an effort to address this issue and promote kindness and empathy, HUFT has launched a brand film campaign showcasing the positive impact they’ve had on the lives of both pet parents and animals over the past 15 years. With the increasing number of animal cruelty and brutality cases in India, HUFT aims to put an end to these through acts of compassion, fostering a kinder world where animals and humans can coexist peacefully.
HUFT CMO Samriddh Dasgupta commented, “In a world that consumes hate, our pets teach us that love conquers it all. We must advocate for these countless voices, falling victim to cruel acts daily. Together, we can build a kinder world for them. HUFT has always been at the forefront of driving animal welfare, not only for pets but also for the streeties all across the country.”
In the recent past, HUFT has also conducted animal welfare drives by donating 1.5 million meals and 12000 reflective collars to street animals across India. Along with this, they regularly conduct vaccination and sterilization campaigns for abandoned animals. Their recent launch ‘Paws for Earth’ is a line of eco-friendly products for pets that contribute towards highlighting the importance of environmental sensitivity. Having partnered with 1 million+ pet parents to promote empathy and kindness towards pets and abandoned animals, the foundation is dedicated to further enhancing the lives of the voiceless. This campaign is just the start.
Website: https://headsupfortails.com/
Instagram: @headsupfortails
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
