MAM
Headline Asian Paints brings Goddess Durga home with its new film
NEW DELHI: With Durga Puja right around the corner, Asian Paints Sharad Shamman has launched its new film ‘Dugga Elo Ghawrey’ – Maa Durga is coming home.
As authorities issue new guidelines and restrictions every day and people are advised to follow social distancing and other precautions (with good reason), the gaiety and dazzle of the festival seems to have dimmed. But through its new campaign, Asian Paints wants to send the message that though things may be different, the essence of pujo and the devotees’ feelings about it will always endure.
‘Dugga Elo Ghawrey’, is a story of little Mini’s pujo surprise. The film opens with a despondent little girl, ruing the fact that she won’t get to enjoy the customary pandal hopping and other pujo delights. But her family members feel differently about it. They take it upon themselves to transform their home into a vibrant pujo pandal, complete with carnival games, snacks and sparkling laughter. As for the homecoming of the Goddess, the little girl discovers Durga Maa on her living room wall. Her mother paints the Goddess with Asian Paints wall colours, thereby bringing a new kind of celebration to light.
The melodious background score in the film has been created by renowned band Lakkhichhara.
In keeping with tradition, Asian Paints will be honouring the three best pujas or Shreshtho Pujas that inspire and are innovative this year too. It includes one pandal each for discovery of the year (Bauchorer Bismoy), innovative excellence (Nobo Nakshi), and best idol maker (best Pratima Shilpi).
Asian Paints and Durga Puja have a shared association since 1985, said MD and CEO Amit Syngle said, “This year when people thought sharadiya (the autumnal season of celebration) will look and feel different, we launched a new film to reinstate the fact that with Asian Paints Sharad Shamman, pujo is wherever you are. Just as elaborate decorations enhance the beauty of a pandal, Asian Paints adds life and colour to homes and celebrations,” he added.
Ogilvy ECD Sujoy Roy said, "As a brand of colours, Asian Paints has brought Goddess Durga home in a way that is as unconventional as it is relatable."
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
