Ad Campaigns
HE comes back on International Men’s Day
MUMBAI: ‘HE’ , the popular deodorant brand from the house of Emami, has been for the past two years celebrating this day with lots of gusto and fervor. Backed with successful campaigns showcasing various moods and moments of life about which men wish to speak aloud, HE has been driving home the message, loud and clear, about the need to celebrate Men’s Day.
‘HE’ deodorant is again back, this year, to celebrate the International Men’s Day. But this time, HE’s celebration of the Men’s Day comes with a new twist !
A brand new digital campaign titled“#HEBROCODE” has gone live focusing on the unique bond which every man shares with his group of male friends! This distinctive bond of brotherhood is quite exclusive in nature and runs on its unique rules. This is a bond which tugs at the deepest chord of every man’s heart.
The campaign can be seen here:
#HEBROCODE has been an instant hit. Number of people joining the #HEBroCodebrigade is rising with every passing minute. Popular celebrities such as Rannvijay, Varun Sood, Karan Kundra, Prince Narula have already joined in with their bro code videos!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
