MAM
HDFC Standard Life unveils new campaign featuring Rajasthan Royals
MUMBAI: HDFC Standard Life, associate sponsor of Rajasthan Royals in the third season of Indian Premier League (IPL 2010), has unveiled a new campaign.
While Leo Burnett has conceptualised and scripted the campaign, it has been directed by Sanjay Shetty from Opticus.
The new campaign, airing across TV channels from 22 March, features Rajasthan Royal players – Shane Warne, Yusuf Pathan, Munaf Patel, Kamran Khan, and Swapnil Asnodkar.
HDFC Standard Life EVP and head marketing Sanjay Tripathi said, “Our association with Rajasthan Royals is aimed at bringing to the fore our common values – self respect or living life with head held high. And the campaign is a natural outcome of our effort in propagating the values of self pride, confidence, and self belief.”
Additionally, HDFC Standard Life has several activities including financial planning sessions for the young players in the Rajasthan Royals team and on-ground initiatives in the coming months.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
