MAM
HDFC Standard Life launches new TVC
MUMBAI: In a bid to expand brand awareness, HDFC Standard Life has launched its new marketing campaign.
Said HDFC Standard Life EVP & head – marketing Sanjay Tripathy, “Though life insurance is ideally meant to secure one‘s family‘s future in the event of an unfortunate incident, it is still largely a one-time purchase and that too for the wrong reasons.
“According to an internal research, it was observed that only 65 per cent of the population has some sort form insurance with close to 81 per cent of them having a single policy only. The study further reveals that on an average, individuals in the family are often insured for as little as 3,50,000 of life cover, a sum that is grossly inadequate and clearly a pittance in today‘s day and age to sustain a family, should something unfortunate happen. This fact also definitely supports the claim that Indians pay one of the lowest insurance premiums in the whole world and subsequently have a very low coverage,” Tripathy added.
Conceptualized and scripted by Leo Burnett, the new TVC has been directed by Anand Iyer from Ramesh Deo Productions. The company plans to take its new campaign through different platforms and intensify the brand experience. Apart from television, this film will be supported by other mediums such as print, radio, OOH, Internet, mobile, and on-ground initiatives.
The campaign sees two friends talking to each other, laid over, one of them travelling out of town on work. The conversation tries to bring about the realization, that to really ensure complete financial security of one‘s family forever, one needs to plan today.
Said Leo Burnett national creative director KV Sridhar, “After extensive research, we stumbled upon the insight that people tend to worry more about their family when they‘re travelling and ensure that they provide for their family‘s needs for as long as they‘re away. And we wondered, what if we were to make people think of life in the same way as they would when they‘re travelling.”
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
