MAM
HDFC Life Partners with Sportskeeda for IPL 2020
Mumbai: HDFC Life Insurance Company, one of India’s leading life insurance companies, signs an official sponsorship agreement with Sportskeeda for IPL 2020.
With the sporting world still gradually being reinstated to normalcy, the biggest franchise T20 cricket tournament – Indian Premier League 2020 promises to be that rush of adrenaline which will get people of the country cheering and in high spirits again.
Sportskeeda, whose reach and brand recognition are unrivaled in the Indian cricket and sports world, expect over 45 million monthly users and 800 million monthly impressions on the website during the span of the cricketing extravaganza and will be at the forefront of bringing the IPL frenzy to the users with a series of innovations that promise an experience like never before.
The all-new customized HDFC Life's ‘Live IPL Tracker’ will help users stay updated on their favorite teams, showcasing detailed statistics in the form of a visual treat, that will transform the run-of-the-mill data points into a snazzy fan experience. This lies in line with HDFC Life that has proven to be an award-winning one-stop comprehensive life insurance solution provider for all things, including a range of individual and group insurance solutions that meet various life stage needs of customers like protection, pension, savings and investments, health, etc.
Apart from this, other impactful and design-led properties shall also be provided to HDFC Life that will take user engagement to the next level by enhancing the overall fan experience and the association will increase awareness and help in building relevance of the various life insurance solutions provided by HDFC Life.
HDFC Life EVP e-commerce and digital marketing Vishal Subharwal said, “Increasing the awareness of protection & risk transfer using appropriate life insurance products is critical, especially given that the world is emerging from a pandemic. The staging of the IPL is a testimony that things are surely but slowly getting back to normal. With Sportskeeda, we have the right platform to reach out to the right audience groups and raise awareness about HDFC Life's products.”
Sportskeeda head marketing and partnerships Ajay Pratap Singh said that they had previously worked with HDFC Life during the 2019 IPL season and that it is an absolute pleasure to serve them again! Hope to make this endeavor a grand success.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
