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HDFC ERGO Health Insurance awards its media mandate to dentsu X India
MUMBAI: HDFC ERGO General Insurance, the third largest General Insurance provider in the private sector, has awarded its media buying mandate for health insurance to dentsu X. HDFC ERGO offers the complete range of general insurance products. Over the last few years, HDFC ERGO has constantly endeavoured to not just align itself to the evolving market needs but instead be a pioneer in terms of its offerings. Keeping its ear to the ground has helped the company create a stream of highly targeted new products and AI-based tools and technologies – be it unique insurance products, integrated customer service models, top-in-class claim processes or a host of technologically innovative solutions.
dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020.
Speaking on this occasion, Anuj Tyagi, MD & CEO, HDFC Ergo Health Insurance said, “Our partnership with dentsu X- cubic enables us to put our best foot forward on strategic dissemination and deployment of our communication in the most effective and efficient manner. With dentsu X’s proven work in the financial ecosystem, we look forward to engaging our current and potential customers meaningfully.”
Speaking on the win, Divya Karani, CEO, dentsu X India said, “This mandate is testimony to our understanding of the BFSI sector – designing consumer-centric experiences to work together by combining our understanding of people, data and creative distribution in the financial space. We look forward to a productive and enduring partnership with HDFC ERGO Health Insurance.”
dentsu X India comprises three agencies – dX-matrix, dX-cubic and dX-palette, offering integrated communication solutions. All three agencies have witnessed steep growth trajectories in the recent past, evident in not just the heft but also the accolades won for their work. Declared ‘Agency-of-the-Year’ by three separate industry forums in 2019, dentsu X India has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.
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G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
