Ad Campaigns
HDFC Bank, Firstpost give unique twist to Raksha Bandhan
MUMBAI: HDFC Bank has associated with digital newsroom Firstpost, to make this Rakshabandhan an agent of social change with its #RakshaMatlabRokNahi campaign.
The ad campaign shares a unique take on the cherished Raksha Bandhan ritual. It signifies that the much loved and celebrated sibling festival is not only limited to protecting one’s sister but should also expand to protecting the dreams and aspirations of every woman.
Women’s emancipation is a continuous process of unlearning and rethinking the decisions we are traditionally used to making. To manifest our thoughts into action we just need that small but important nudge to make a difference. This was the key insight which leads to the concept.
In the touching video created by Firstpost Studio, a brother informs his sister that his wife won’t be taking up an excellent career opportunity as it involves travel and wouldn’t be safe. To which the sister patiently explains that protection does not mean setting limits. The stirring message hits the audience when she asks her brother for her Rakhi gift – to protect not only his sister but the dreams and aspirations of every woman he meets.
HDFC Bank CMO Ravi Santhanam says, “We have noticed women get more financially independent than they were and make decisions about their own money. That being said, there still exist social norms which keep some women from being decision makers. We wanted to address this in our video. The #RakshaMatlabRokNahi campaign creatively reinforces HDFC Bank’s core messaging encapsulated in our tag-line – ‘We Understand Your World.’ We are delighted to have found the right partners in Firstpost, who in turn delivered on our expectations for the campaign.”
Network18 Digital business head for English general news cluster Azim Lalani adds, “We are glad to have associated with HDFC Bank to bring an offering that resonates with the audience and effectively drives the message of the brand. Our platform consistently strives to deliver progressive content that deeply connects with the audience, and the team has made a sincere effort to bring that forward with the #RakshaMatlabRokNahi campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
