MAM
HD advertisers score high at Super Bowl
MUMBAI: In a first-of-its-kind survey US high definition (HD) network INHD has found that HD ads during the Super Bowl XXXIX were among the most impactful, and rated highly with adults who viewed the game in HD.
The survey polled 500 people who watched the game in HD on 6 February. The survey found that the highest rated ad was a HD spot – the Ameriquest ad featuring the romantic dinner gone awry after the cat knocks over the sauce.
Among ads that viewers said improved their opinion of the brand or company, eight of the top 12 were high-definition spots. 87 per cent of the viewers polled said that watching the game in high-definition increased their enjoyment of watching the commercials. 51 per cent said that it “greatly increased” their enjoyment. Most importantly viewers who watched the game in HD had an average of six other people watching with them. 21 per cent watched with 10 or more people.
INHD states that for a long time it has advocated the fact that advertisers who jump on the HD bandwagon would benefit from the format’s ability to impact a very important audience. During the Super Bowl, we saw some of the nation’s largest advertisers fall behind a more forward-thinking group that was ready to embrace the inevitable rapid growth of HD.
A recent study by Jupiter Research stated that there are currently close to 14 million HDTV sets installed in US households and that the number will jump to more than 30 million in 2006. For 60 per cent of INHD’s respondents, this was the first time that they had watched the Super Bowl in HD.
In an earlier study INHD had found that 83 per cent of HDTV viewers could tell the difference between commercials that are shown in HD and those that are not. INHD is owned and operated by In Demand Networks.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
