Brands
HCG Cancer Centre stages silent protest at Borivali to fight cancer
MUMBAI: HCG Cancer Centre, Mumbai took its cancer awareness campaign to the heart of the city on World Cancer Day, turning Borivali railway station into a powerful, wordless call for prevention and early diagnosis.
During peak commuting hours, teams held stark placards and flexes carrying messages on cancer risks and the life-saving value of early screening. The silent display drew crowds of curious commuters, many stopping to read, reflect and engage with the campaign.
The centre also distributed free cancer screening coupons to nudge citizens towards preventive care. Women received complimentary mammography vouchers along with bindi packets, while men were offered free PSA tests for prostate cancer screening.
HCG Cancer Centre Mumbai cluster chief operating officer Avik Chauhan, said early detection remained one of the most effective weapons against cancer, yet too many cases in India were still diagnosed late. Public outreach, he added, was crucial to breaking hesitation around screening and bringing healthcare beyond hospital walls.
Inspired by Mumbai’s resilient spirit, the initiative urged people to care for their own health with the same urgency they show for their families.
Through the campaign, HCG Cancer Centre, Mumbai reaffirmed its commitment to community-led awareness, preventive healthcare and early diagnosis, aligning with global efforts to curb the cancer burden.
Part of Healthcare Global Enterprises (HCG), the centre offers comprehensive cancer care, from prevention and screening to treatment, rehabilitation and palliative support, backed by advanced technology and multidisciplinary expertise.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
