MAM
Haymarket swoops on Centaur’s marketing titles in media power play
LONDON: Haymarket Media Group has snapped up three of Britain’s most influential marketing publications from Centaur Media, tightening its grip on the advertising and communications industry.
The acquisition of Marketing Week, Creative Review and Festival of Marketing marks a shrewd move by the 67-year-old publisher, which already controls heavyweight titles including Campaign, PRWeek and Performance Marketing World.
Haymarket Media group chief executive Kevin Costello called the trio “highly respected brands” that fit perfectly with the company’s focus on specialist audiences. The publications will join Haymarket’s business media division under managing director Donna Murphy, initially operating as a separate unit.
Claire Rance, who runs the acquired brands, will stay on to lead them through the transition. “This acquisition represents an exciting opportunity to combine the strengths of our joint businesses,” she said.
The deal adds serious firepower to Haymarket’s marketing arsenal. Marketing Week and Creative Review, launched in 1978 and 1980 respectively, are cornerstone publications for Britain’s £25bn advertising industry. Festival of Marketing, the events business founded in 2013, rounds out the portfolio.
Haymarket has been building its marcomms empire for decades, launching Campaign in 1968 and buying PRWeek in 1988. The company now owns more than 70 brands globally, from What Car? to Asian Investor, with offices spanning eight countries.
The acquisition comes as Centaur Media continues its strategic overhaul. The London-listed publisher began reviewing its assets at the end of 2024, offloading Mark Ritson’s MiniMBA business to Brave Bison in May, Oystercatchers to management in July, and The Lawyer to Legal Benchmarking in September.
For Haymarket, the deal reinforces its position as the undisputed king of specialist media in Britain, giving it unparalleled reach across the marketing and creative industries.
The details of the deal were not provided.
Haymarket Media had earlier this year sold its joint venture Haymarket SAC with the Sorabjee family and its titles Autocar India, Autocar Professional, and What Car? India to Value Drive Technologies, the parent company of Spinny.com.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
