MAM
Havmor transforms the mundane soup to a delectable ‘scoop’
Mumbai: Havmor, a part of LOTTE Wellfood Co Ltd and one of the most beloved brands, in a recent social media marketing strategy ingeniously leverages a popular trend, transforming the term ‘soup’ into ‘scoop’ to align with the current trend.
Their creative billboard ad on SM with a ‘soup twist’ is inviting viewers to satisfy their craving with a tasty scoop by Havmor ice cream.
Havmor cleverly engages with the spirit of the times, showcasing a witty adaptation in this brilliant moment marketing. It not only aligns with the current trend but also reinforces Havmor’s position as one of the most loved ice cream brands.
With its irresistible charm, the imaginative billboard ad on social media has quickly gained momentum in no time on platforms like Instagram, thus reaffirming Havmor’s status as the go-to choice for ice cream enthusiasts.
By embracing such creative strategies, Havmor ensures its presence remains vibrant and resonant, spreading the joy of their delicious ice creams across seasons.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
