MAM
Havells unveils ‘#LetsEndDarkness Talks’ in a new digital campaign
Mumbai: Havells India has started a video series #LetsEndDarkness (LED) Talks under a newly launched campaign, celebrating inspiring stories of people who have eliminated darkness from their lives despite obstacles and challenges.
Content partner by Unhide and conceptualised by Netter, the campaign features five inspiring real-life influencers who overcame the dusk and triumphed in their lives.
The central concept that lies behind the campaign idea is that with determination, individuals can rise to their fullest potential despite the challenges they face and grow beyond the constraints of their current circumstances.
The five influencers who will be a part of this campaign video are: India women’s cricketer, Smriti Mandhana, who has established herself in a sport that is primarily known to be male-dominated. Athlete Deepa Malik, who became the first Indian woman to compete in the Paralympic Games. Photographer Vicky Roy, a ragpicker at New Delhi railway station who ran away from home, studied photography and eliminated darkness from his life. Dr. Ruth John Paul, who took birth in a male body with a feminine spirit and transformed herself. She has worked her way up to become the first doctor at India’s first transgender clinic. Pooja Dasgupta, a single parent, who has overcome her unhappy marriage. Dasgupta raised her child single-handedly and emerged stronger despite the unforeseen challenges.
The campaign video begins with a black screen with a voiceover of the influencer in the backdrop and moves on to a frame of light and illumination where they begin narrating their story. The videos are shot in long-form stories for the website and in a crisper short format for social media channels. The video series will run for six weeks on all social media platforms, including Facebook, Instagram, and YouTube, and will be amplified on digital platforms.
A true warrior doesn’t need a sword. All she needs is the light from within – especially when her name itself means spreading bright light!
Stay tuned to watch her challenging life journey on Havells Lighting #LetsEndDarknessMoments.
#LetsEndDarkness #HavellsLighting pic.twitter.com/CC5eIEMjRg— Havells (@havellsindia) August 22, 2022
Here we are with the episode 2 of Havells Lighting #LetsEndDarknessMoments. Watch how @DeepaAthlete, the first Indian woman to win a medal in the Paralympic Games, accepted the challenges & turned the tides of misfortune & rewrote her fate.
Know more-https://t.co/cd4hVwB63r pic.twitter.com/LoGBxnUklt— Havells (@havellsindia) August 24, 2022
Commenting on the launch of the new campaign, Marketing Havells India executive vice president Rohit Kapoor said, “The campaign thought of “LED Talks” aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 1,18,000 likes.”
“The campaign is another step towards creating remarkable storytelling that will help coherently communicate the brand’s narrative for change with LED (light-emitting diode) to a completely different proposition where the three letters of ‘LED’ stand for “Let’s End Darkness,”” he added.
Havells India president & SBU head Parag Bhatnagar added, “With the new “LED Talks” campaign, we want to spread positivity among people and hope that they resonate with it in a powerful yet humble way. The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour. A core message of ‘enlightenment within’ has been used in the campaign with a strong emotional and socially responsible message. We are hopeful that people will be inspired by the new campaign and feel motivated to achieve their aspirations.”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
