MAM
Havells launches ‘Bijlibaba’ TVC
MUMBAI: Havells has launched a new television commercial titled ‘Bijlibaba‘ which is created by Lowe Lintas.
The new commercial communicates the energy-saving message in an engaging and thought provoking manner.
The film revolves around a person who is struck by lightning and thereby acquires a magical power of creating electricity. He can power every electrical gadget that comes his way and by doing so he is bringing electricity to the lives of the common people. He acquires a following and all that his followers require is a gesture from him to power their appliances. In the end the film reminds the viewers that there is no such person in their life and hence they still need to save electricity. And Havells products help them in doing that.
The television campaign will be extended to print, internet, digital and in-shop POSM.
Directed by R.Balki, the ad film is produced by Lintas Productions.
The creatives of the ad film are credited to Amer Jaleel, Shriram Iyer and Mohit Arora.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
