MAM
Havells launches ‘Bijlibaba’ TVC
MUMBAI: Havells has launched a new television commercial titled ‘Bijlibaba‘ which is created by Lowe Lintas.
The new commercial communicates the energy-saving message in an engaging and thought provoking manner.
The film revolves around a person who is struck by lightning and thereby acquires a magical power of creating electricity. He can power every electrical gadget that comes his way and by doing so he is bringing electricity to the lives of the common people. He acquires a following and all that his followers require is a gesture from him to power their appliances. In the end the film reminds the viewers that there is no such person in their life and hence they still need to save electricity. And Havells products help them in doing that.
The television campaign will be extended to print, internet, digital and in-shop POSM.
Directed by R.Balki, the ad film is produced by Lintas Productions.
The creatives of the ad film are credited to Amer Jaleel, Shriram Iyer and Mohit Arora.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
