Ad Campaigns
Havells launches a new campaign ‘Shower That Saves Power’
Mumbai: Fast-Moving Electrical Goods (FMEG) player Havells India Ltd has released a new campaign for its latest range of water heaters that is powered by induction-based heat transfer technology. Conceptualised by Mullen Lintas Delhi, the campaign builds on the perceived impact that energy savings from Havells Magnatron could have.
The technology enables the Magnatron water heater to function without any heating element, which helps to heat water instantly resulting in considerable power saving, said the company in a statement.
“The idea was to make the Havells Magnatron stand for a cause and not sell a technology. It’s a high-end water heater with extremely superior technology but instead of nudging customers to buy a technology, we wanted them to believe in a purpose,” Mullen Lintas chief creative officer Azazul Haque said. “The purpose of saving electricity as the product because of its IHT Technology heats water really fast so that power saved in every shower might get used for the betterment of those who don’t have enough access to electricity.”
Using a simple yet heartwarming idea at its core, the ad showcases the positive impact a ‘shower that saves power’ could have, due to the benefits of the Induction heat transfer technology. The stories connect two different people in seemingly contrasting settings where the benefits of using the brand’s water heater by one person accrue to the other person. Thereby reinforcing the thought that a simple act of using Havells Magnatron for hot water can do so much more and light up someone’s dreams.
Talking about the campaign, Havells president of electrical consumer durables Ravindra Singh Negi said, “Magnatron is a technological innovation in the water heater category. The iHT Technology heats water super-fast and saves electricity further bolstering the Havells Water Heaters larger promise of – Shower That Saves Power.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
