MAM
Havells’ heated ad warms Maha Kumbh pilgrims amid freezing temperatures
MUMBAI: At this year’s Maha Kumbh in Prayagraj, where icy winds tested the resolve of millions, Havells and Tribes Communication unveiled a groundbreaking campaign ‘The Coolest Hot Ad’. Unlike conventional advertising, this initiative didn’t just capture attention; it provided tangible relief.
Strategically placed at key congregation points, the installation radiated heat, offering much-needed warmth to shivering devotees. The response was immediate people gathered, lingered, and spread the word, transforming the ad into an experiential attraction.
Powered by advanced thermal technology, the campaign showcased Havells’ energy-efficient heating solutions in action. Havells vice president Mukesh Jain highlighted the deeper impact, “True brand engagement goes beyond visibility. This initiative wasn’t just an ad it was an experience that brought real comfort to millions.”
The overwhelming response reinforced the power of innovation-driven advertising. Tribes Communication MD & chairman Gour Gupta described it as a fusion of tradition and technology, stating, “‘The Coolest Hot Ad’ reflects our approach to modern brand storytelling engaging, impactful, and unforgettable.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
