Brands
Havells announces Vicky Kaushal as brand ambassador for its men’s grooming range
MUMBAI: Further deepening connect with style-savvy, quality conscious consumers, Havells India Limited today announced Vicky Kaushal as the Brand Ambassador for its male grooming products. The Company also announced newest additions to its male grooming portfolio with its patented BT 9000 series of Havells Trimmers.
Vicky Kaushal, one of the most popular celebrity of today, has quickly become an enduring favourite with his acting skills, magnetic personality and a distinctive panache. The association with Vicky Kaushal further enhances Havells commitment to infuse freshness and style in its personal male grooming products and cater to the evolving tastes of young consumers. The male grooming category has seen a dynamic growth with increasing awareness of latest trends, self-grooming culture. Havells new range of BT 9000 trimmers complement these aspirations beautifully with their unique ergonomic design, capture trim technology and advanced features such as LED displays.
Ravindra Singh Negi, President – Electrical Consumer Durables, Havells India said, “We are proud to welcome Vicky Kaushal, one of the most promising and talented stars of this generation, into the Havells family. With the rise of grooming culture, men seek for a quick, hassle-free experience and products that render them with an impeccable style. With the new brand campaign #breadkyuhowierd and Vicky as a face, we want consumers to take charge of their looks and own their style with confidence. Trimmers have emerged as one of the fastest growing product categories today with the young, urbane consumers seeking a superior trimming experience. The BT 9000 series of trimmers are sleek in design and performance oriented, with uniquely designed zoom wheel, 20 lock-in-length settings, extra wide mouth opening to ensure 2x faster cutting and will appeal to the discerning buyers.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
