Havas to launch Arena and Mobext in India

MUMBAI: Havas Media is in the process of expanding its operations in India. The company‘s 2011 agenda includes the launch of specialised media agency Arena, and the mobile marketing agency Mobext. 

Havas Media India and South Asia CEO Anita Nayyar confirmed the news to Indiantelevision.com.

Arena, that is already operational in Spain, the UK, Latin America and Southern Europe, is known for its specialties that includes offering tailor-made services to its key clients.

Recently Havas Media‘s flagship media service brand MPG had formed a buying alliance with the Percept India group.