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Havas’ revenue for first half of 2005 declines 6 %
MUMBAI: Global advertising and communications services group Havas has announced that revenue amounts to € 700 million for the first half of 2005 compared to € 748 million for the first of 2004, a decrease of 6.4 per cent,
Net income reached € 34 million, up 52 per cent on the first half of 2004. The profit increase had been expected, and was attributed to an overall reduction in operating expenses achieved by the December 2004 repurchase of bonds following a rights issue last October.
Key accounts won in the first half-year included Diesel’s global account, Jaguar, ESPN Mobile and Lukoil in the US, LG Electronics (pan-European account). The ad accounts bagged included RadioShack, Sony Electronics and CareFirst in the USA, Afflelou, Champion, Cacharel Parfums, Tac O Tac and le Transilien (SNCF) in France, News
Corp in Great Britain, Sogecable in Spain.
Media accounts bagged included AutoZone and Amica Insurance in the USA, P&O Ferries in Great Britain, the Netherlands and Belgium, Peugeot in the Netherlands and Belgium. It got the marketing services of Heineken, Danone (CRM) and the 2007 Rugby World Cup in France.
Among the accounts lost were Intel and Volkswagen Media in the USA during the first quarter and Nikon (marketing services), Amgen and Spiriva (Boehringer and Pfizer) in the healthcare sector in the second quarter of 2005. Moreover, it was recently announced that the Volkswagen creative account in the US held by
Arnold was lost to a local American agency.
The Havas board of directors considers that this beginning of the Group’s recovery must be
pursued and amplified. The Group’s results need to be significantly improved by a combination of revenue growth translating into increased market share, with a substantial rise in profitability. The Board of Directors has confidence in the proven ability of Havas’ teams to rise to all these challenges.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
