MAM
Havas Media’s new identity tells story of brand ethos; new logo embodies integration of services
MUMBAI: Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services, celebrates the diversity of talent and expertise, and comes directly from the three things done every day at the agency – create, share and learn. The logo lockup system showcases the different entities within the HavasGroup.
Havas Group was founded by Charles Louis Havas in 1835 when he launched the first international press agency. Since then the group has gone through many periods of transformation and acceleration to become what it is today, a collaborative and unified marketing agency. The brand refresh aims to emphasize this unity & reinforce that Havas Group is a global company by sharing one logo across the entire network.
The multiple colors are intentional and flexible. The logo does not use a single color but offers a broad color spectrum and combines different shades of primary colors which stand for a diverse and expansive agency. A blend of engineering and expression, the new system comes from what makes the agency unique.
The color choices reflect the large network of people, locations, and clients the agency represents. It covers a wide range of uses and expressions. The typeface projects the clarity and simplicity clients demand in an age of overstatement.
Havas Media Group India and South Asia CEO Anita Nayyar said, “More than a new logo and matching business cards, this brand refresh signals a deep transformation in the way we work and is an invitation to do what we’ve always done, but better. It reflects both that the company has grown significantly and that we are indeed a collective group which in turn strengthens the group’s vision ‘To Better Together’. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100% accountability and ideas that flourish without boundaries. The new logo brings vibrancy and variety to the brand system”.
“Our new brand identity offers a wide color spectrum which is synonymous to the offerings at Havas Media, India i.e. providing diverse, integrated and meaningful solutions to our clients. Our Together strategy means that all of us at Havas (Group) share one vision, one brand, and one offering.It reflects unity in diversity. The new logo highlights this collaborative culture and is designed to be a container for – ideas, knowledge, and aspirations”, added Havas Media Group MD Mohit Joshi.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
