MAM
Havas Media wins media mandate for Neo Milk Products
MUMBAI: Havas Media has won the media mandate for Neo Milk Products, a five year old diary company based in Delhi/NCR.
Talking on the appointment, Neo Milk Products director and president Dinkar Suri said, “Neo Milk Products – the Delhi/NCR dairy products company – have conceived a unique ‘Dahi‘ as the flagship product of our Neo value added dairy range. The Neo ‘Ghar Jaisa Dahi‘ needed an equally unique communication partner who could get the message across to consumers. We know Havas Media understands the category where branding and strategy plays a big part to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they are the people to partner with in our growth plans.”
Havas Media Group India and south Asia CEO Anita Nayyar said, “We are delighted with yet another win further establishing our services proposition. It is an important one as value-added-products in the dairy segment gains prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence; we look forward to working with them.”
Havas Media India managing director Mohit Joshi added, “2013, has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive.”
With the help of private equity company Ambit Pragma, Neo expand its horizon from its B2B business of sweet condensed milk to value-added dairy products. The brand has a theme of ‘Happiness in Health‘ and it aims to make its presence felt with consumers across the country.
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
