Account
Havas Media wins integrated media mandate for Swiggy
MUMBAI: Havas Media Group India has bagged the integrated media mandate for Swiggy, India, an online food ordering and delivery platform, following a multi-agency pitch. The account will be handled out of Bangalore office led by Havas Media India VP- south Saurabh Jain.
Swiggy marketing VP Srivats T. S. said, “Swiggy is a consumer-centric brand that is driven by the goal of delivering the best possible consumer experience always across all our channels. Working with Havas’ media planning and buying experience and capabilities is another strong step in this direction, enabling us to get our message out to consumers effectively and efficiently. We look forward to a long and fulfilling partnership with them.’’
Havas Media Group, India and South CEO Anita Nayyar said, “The growing appetite among Indians for a wider choice, convenience of delivery and a seamless experience from restaurant to plate is opening a new avenue for brands looking at growing rapidly and enhancing their customer base. Swiggy has played a meaningful role in customers’ lives in a short span of time; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and entrepreneurial Indian brand.”
Havas Media Group, India MD Mohit Joshi said, “Swiggy is a dynamic brand which thrives on agility & innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Swiggy. We look forward to working with the team. This win further bolsters our e-commerce portfolio – which already has big names like Quikr, Yepme, Bluestone, Clovia, MoneyView to name a few.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
