MAM
Havas Media Network ropes in Pankaj Nayak from Dentsu
MUMBAI: Havas Media Network has appointed Pankaj Nayak as CEO – Singapore & president – southeast Asia, effective immediately. With over two decades of experience in marketing and media across Asia, Nayak is set to drive the network’s strategic growth and innovation in the region.
Nayak’s career encompasses leadership roles at prominent agencies. He served as managing director of the media group at Dentsu Singapore, where he enhanced product offerings in insights, commerce, experience, and analytics. Prior to Dentsu, Nayak held positions including OMD APAC chief marketing officer and Omnicom Media Group Asia Pacific, director of business development.
An alumnus of the University of Mumbai, Nayak holds a Master of management studies in marketing and a Bachelor of Science in statistics from St. Xavier’s College.
In his new role, Nayak will oversee Havas Media Network’s operations in Singapore and Southeast Asia, focusing on delivering integrated media solutions and fostering client partnerships.
Havas Media Network’s leadership expressed confidence in Nayak’s appointment, citing his extensive experience and strategic vision as pivotal for the network’s expansion in the dynamic Southeast Asian market.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
