Ad Campaigns
Havas Media Network India appoints Ramsai Panchapakesan as managing partner- investments
Mumbai: In a strategic move to bolster its investment strategies, Havas Media Network India has appointed Ramsai Panchapakesan as managing partner- investments for Havas Media India. Reporting to Havas Media India president – investments and Havas Play MD R Venkatsubramanian, Panchapakesan brings a wealth of experience and expertise to his new role.
Based out of Gurugram, he will oversee integrated buying in the North and East markets, along with assuming additional responsibilities for trading.
With an illustrious career spanning over two decades, Panchapakesan is well-positioned to drive partnership strategies, leveraging his robust industry experience and relationships with media partners. His deep understanding of emerging trends, consumer behavior, and market dynamics positions him at the forefront of creating innovative investment approaches.
Previously serving as the senior vice president & national head – media buying at Zenith Media, Panchapakesan played a pivotal role in driving the integrated media business operations. His exceptional leadership skills ensured the seamless execution of annual plans and optimized cost efficiencies. Panchapakesan also held the position of agency trading head at GroupM m/SIX previously, further solidifying his industry expertise.
Commenting on Panchapakesan’s appointment, Havas Media Network India CEO Mohit Joshi said, “The current momentum at the media network in India is remarkable, with new client wins, large acquisitions, and widespread expansion. As we strengthen our teams across verticals to deliver best business solutions, Ramsai’s appointment reinforces our vision and commitment to our clients. His extensive industry experience equips him with a valuable wealth of knowledge and expertise. With him on board, we further scale up and strengthen our media investments and optimize trading and partnership initiatives to create meaningful media solutions.”
Venkatsubramanian further added, “These are exciting times to be driving investment and partnership strategies in the media industry, and I am thrilled to have Ramsai join the team. His expertise and deep understanding of industry nuances will unveil remarkable opportunities for us to showcase the agency’s prowess and forge strategic partnerships that drive unparalleled success for Havas Media India. I am confident that, together with our talented team, we will achieve remarkable results and deliver exceptional value to our esteemed clients.”
Talking about his new role, Panchapakesan said “This is an exciting opportunity to work alongside the prolific Havas Media India team and create meaningful impact for its clients. I am looking forward to driving transformative investment and trading strategies and forging strong partnerships to push the boundaries of media innovation.”
As Havas Media Network India consolidates its position in diverse sectors, including automobile, FMCG, eCommerce, finance, edtech, and consumer electricals, it has proudly added several marquee brands such as PUMA, V-Guard, inDrive, Paradise Biryani, Capri Loans among others, to its esteemed clientele this year so far.
Moreover, recent global announcements have reinforced the network’s rapid growth trajectory. Notably, the latest acquisition of PivotRoots – a Mumbai based digital marketing firm, introduction of a new brand identity and the successful global launch of Havas Play, including India, earlier this year, have further validated the group’s commitment to achieving accelerated expansion. The overarching vision is to continually develop meaningful offerings that resonate across all markets.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
