MAM
Havas Media Indonesia appoints Satyajit Sen as CEO
MUMBAI: Havas Group Indonesia has bolstered its leadership strength with the appointment of Satyajit Sen as Havas Media CEO. In his new role, Sen’s mandate will be to accelerate Havas Media Indonesia’s journey of transformation and exponential growth with a focus on collaboration, new business momentum, and building and leading future-ready teams. He will report to Havas Group, SEA, India and north Asia chairman and CEO Vishnu Mohan.
A media and marketing professional with 29 years of experience across leading and challenger brands across verticals, Sen joins Havas Indonesia from Samsung India where led the media management function from 2014. While at Samsung, Satyajit is credited with consistently improving performance and effectiveness of ad spend in turbulent market conditions. Prior to Samsung, Sen was the CEO of ZenithOptimedia Group India where he successfully grew the business, consolidated key accounts and built the performance marketing team from scratch.
Mohan said, “Satyajit’s proven expertise in delivering value across the spectrum of media services encompassing digital, content and data coupled with extremely strong leadership skills will build on what we have already achieved in Indonesia, which has a strong portfolio of media clients like Indofood, Grab, and Godrej and take Havas Indonesia forward in its next phase of growth and expansion. His experience encompassing both brand and agency will be huge advantage in a critical market like Indonesia. I am delighted to welcome Satyajit to the Havas family and I am confident that he will propel Havas Indonesia in its next phase of evolution.”
“This is an interesting opportunity in changing and challenging times. Havas has been a pioneer in integration with its Village model of organisational structure and this multi-dimensional approach to marketing and advertising is exactly what clients are looking for. I am extremely excited to be a part of Havas Group’s futuristic agency model and looking forward to working with the team to start a new chapter for Havas Media in Indonesia,” said Sen.
Sen’s appointment is effective immediately and he is based out of Jakarta.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
