MAM
Havas Media India wins Media Mandate of Halonix
MUMBAI: Havas Media India has won the media mandate of Halonix Technologies.
Commenting on the win, Havas Media Group, India and South Asia CEO Anita Nayyar said, “It has been a good year at Havas, we have acquired a portfolio of new and interesting businesses and plan to close the quarter on the good note we began. Halonix is a company clearly on the growth path and we are happy to take them on course.”
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“The Halonix product has tremendous scope and use, the team is dynamic and I believe we are the right people to forward their plans. We look forward to a rich relationship”, continued Havas Media India managing director Mohit Joshi.
Halonix has emerged as one of the largest manufacturer of Compact Fluorescent Lamps, LEDs and Halogen Lamps, suitable for commercial as well as residential establishments. The company has set its eyes on providing state-of-art lighting solutions for home, commercial, retail and outdoor spaces.
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Amar Wadhwa is confident that this venture with Havas Media will be fruitful as well
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Speaking on the appointment, Halonix Technologies COO Rakesh Zutshi said, “Halonix has very ambitious growth plans and in Havas Media we found the agile, creative and entrepreneurial partner that we were looking for.”
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Halonix has very ambitious growth plans and in Havas Media it has found its entrepreneurial partner believes Rakesh Zutshi
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CrystalEyes founder and executive director Amar Wadhwa, which has been given the mandate to run marketing for Halonix Technologies added, “Having worked with Havas Media on other clients, I have seen them bring great value to the table both in the area of planning and buying. Moreover, the hunger and passion that they exhibited for the business won them the mandate.”
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
