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Havas Media Group re-organises Asia Pacific operations
MUMBAI: Havas Media Group has re-organised its Asia Pacific operations with the formation of a separate Greater China cluster, which will report into its Global Executive Committee.
The re-organisation is part of the group’s strategy to increase focus on priority markets by turning them into strategic business units with direct supervision from the global team. The rest of the Asia Pacific region will continue to be overseen by the current management helmed by Vishnu Mohan.
Additionally, Havas Media Group has also appointed Christophe Cases as CEO for Greater China.
In his new role, Cases will oversee the group’s operations in Greater China and will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan.
He will focus on accelerating the expansion of the Havas Media Group’s services and the adoption of the agency’s collaborative ‘Havas Village’ model that unifies creative, media, and other specialist services to enable clients to capitalise on the meaningful connections and agility created by integrated communications strategies.
Based out of Shanghai, Cases will report to the Group Executive Committee and Havas Media Group global managing director Dominique Delport.
Prior to joining Havas, Chase spent more than two decades in management consulting with companies like Accenture, Capgemini, and Ernst & Young and worked around the world with global brands as an acknowledged expert in customer and growth strategy, new product/service launch, market expansion, and building high performing customer-centric organisations.
Most recently, Chase was managing director with Accenture in Greater China where he was leading the Accenture Strategy practice looking after consumer goods, retail, and pharmaceutical clients and focused in particular on digital, marketing analytics, and e-commerce. Prior to relocating to Shanghai, he had been working with Accenture since 2006 in the US, as leader in the operations strategy practice.
Commenting on the appointment, Delport said, “Christophe has an incredible track record of success as a management consultant working with some of the top consulting companies around the world. He also has a deep understanding of the complex and exciting market in China. I have experienced firsthand Christophe’s intelligence, fresh strategic vision and enormous capacity to innovate. His ability to thrive during intense periods of growth and activity will be invaluable as we take our operations in China to the next level.”
Chase added, “I am very excited to be joining Havas Media Group at this exciting stage of its global evolution. There is an established momentum within the group. Its integrated proposition combining creative, media, data, content, and range of digital specialties is getting a lot of attention from stakeholders in the industry. I look forward to leveraging this energy and the group’s vision to accelerate its growth and expansion in one of the world’s largest and most exciting economies.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
