MAM
Havas Media Group appoints Josh Gallagher as regional strategy director
MUMBAI: Havas Media Group has appointed Josh Gallagher as its regional strategy director. Based out of Singapore, he will report to Havas Media Group Asia Pacific chief strategy officer SK Biswas.
In his new role, Gallagher will be responsible for driving offline and online strategy for the agency’s key clients including AXA, Emirates, LG Electronics and Shangri La Hotels. He will also lead the adoption of agency’s proprietary planning process Meaningful Connections Planning with an eye to deliver innovative solutions to new and existing clients.
An integral part of his mandate is to propel the uptake of Havas Media Group’s Meaningful Brands research, a unique framework that analyses and tracks the connections brands have with quality of life and well-being of consumers.
Gallanger said, “I had heard about Havas Media’s Meaningful Brands vision and found it very compelling. As brands enter the digital age it becomes critical for them to increase their meaningfulness quotient or they face the risk of extinction. The agency’s framework is a very unique roadmap for brands, as they embark on their journey to become meaningful and I feel privileged to have the opportunity to support this vision.”
Gallanger joins the agency with 10 years of experience working with international media and digital agencies in Australia. Prior to this, he was with ZenithOptimedia Melbourne, where he worked as a communications strategist, driving strategy for Honda, Lion Nathan and Reckitt Benckiser. He has spent seven years with Universal McCann Brisbane, where he worked as client services and strategic director. He has also had a stint at digital agency Kruse Digital.
Biswas said, “Josh is a very welcome addition to the regional strategy team. He has an unrelenting curiosity for uncovering consumer insights and is a champion of integration. He is one of those rare strategists, who have a hands on and practical experience of working on integrated strategies and expertise in both offline and digital communications planning processes.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
