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Havas Media Group and NewsCred form global partnership
MUMBAI: Havas Media Group is taking its content offering for its clients to a new level through a global partnership with NewsCred, content marketing platform. Through the partnership, Havas clients are able to boost their content marketing capabilities to engage with consumers with greater relevancy, increased consistency, better efficiency and higher returns, at every step of the consumer journey.
Brands need to become Publishers
Significantly, the deal enables Havas agencies and clients to have access to more than 5,000 leading publishers worldwide covering a variety of topics and dozens of languages. Publishers include the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock, WENN and many more covering 100 countries in different formats (text, pictures, videos, infographic and audio files).
This platform will be also enhanced by the exclusive partnership between Havas and Universal Music Group announced last month during CES 2015.
Creating a leading Content Publishing Platform
NewsCred’s cloud-based software, combined with Havas Media Group’s expertise and data analytics, gives clients access to an unrivalled and fully integrated management tool covering the complete content marketing value chain across all platforms: from content strategy and planning to production and validation through to content curation and publication.
This deal comes following nine months of collaboration between Havas and NewsCred with one goal – to produce a ground-breaking solution that simplifies and scales the entire content marketing process of each client.
The NewsCred software is also being used for Havas clients to enrich corporate websites and to create meaningful thematic sites. All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC have full access to this partnership and the deal has already resulted in more than a dozen commercial leads.
Content Amplification with Socialyse
Havas global social pure player Socialyse will integrate NewsCred’s software to further increase the relevancy of social campaigns and all Havas Social Newsrooms (currently located in London, NYC and Paris with further opening during 2015) are already integrating NewsCred and its management platforms to engage with audiences.
The partnership further facilitates social media monitoring, content performance tracking and audience engagement metrics, all of which are key to generating meaningful connections.
Havas Media Group global managing director Dominique Delport said that this New York start-up, its inspiring CEO and their 210 employees have created a simple way to understand how Havas can use content to build meaningful relationships with people.
“2015 is the year of content for Havas. This has been an incredible 9 months of working together and we are so pleased to formally add the team at NewsCred to our future. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure,” Delport added.
NewsCred CEO and co-founder Shafqat Islam said that every brand has a story to tell and firmly believed that the brands that will win in the future are those that think of content as a strategic asset across their organisation. “We’re excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world’s most advanced content marketing technology, alongside the largest content network in the world. And best of all, everything will be available to all Havas customers worldwide, in a single technology platform,” Islam said.
MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
