MAM
Havas media bagged the integrated media mandate for BlueStone.com
MUMBAI: Havas media group has won the integrated media mandate of BlueStone.com, one of the leading online store for jewellery and accessories. The business of BlueStone.com is estimated at over INR 35 crore.
“We are aggressively scaling up BlueStone. Havas media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long term partners,” asserted BlueStone.com CEO Gaurav Kushwaha.
BlueStone.com CMO Pushkar Jain said, “The Digital at Core philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to in navigate this territory.”
“We were impressed with Havas Media’s passion and commitment towards BlueStone.com. We look forward to this association,” continued BlueStone.com VP marketing Ahshul Khandelwal.
Speaking on the win, Havas media group-India and South Asia CEO Anita Nayyar asserted, “We are delighted at this win. Havas media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap. We look forward to working with the very enterprising BlueStone team.”
Havas media group-India managing director Mohit Joshi voiced, “Havas Media’s unique proposition focused on meaningful brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.”
BlueStone has received funding form Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
