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Havas Media APAC is global media AoR of Shangri-La Hotels and Resorts
MUMBAI: Havas Media APAC has been appointed as the global media agency of record (AoR) of luxury hotel group Shangri-La Hotels and Resorts, following a multi-agency pitch that saw participation of agencies like Starcom and OMD.
The agency has been tasked with handling the media planning and buying for the Hong Kong based hotel group, across all its markets and properties.
The hotel group is developing new hotels in India, China, Malaysia, Mongolia, Philippines, Qatar, Sri Lanka, Turkey and United Kingdom. It currently has 76 hotels and resorts throughout Asia Pacific, North America, the Middle East and Europe.
Havas Media was selected for its ability to deliver media innovations and strong integrated solutions. The hotel account will be led out of the agency‘s Hong Kong operations.
MPG Hong Kong managing director Deryk Tang said, “This is an extremely exciting win for us and a testament to our extensive experience in the luxury and hospitality sector. We have a great synergy with the marketing team from Shangri-La.”
Havas Media International APAC managing director Stuart Clark added, “Shangri-La Hotels is a brand synonymous with Asian luxury and hospitality. They have produced some really interesting campaigns over the last few years, taking the brand into a unique territory within the category. We will leverage all our specialist resources in International and Luxury marketing to help them build on that platform in 2013 and beyond.”
MAM
Sunrise Spices hosts four day Bihu cultural showcase in Assam
56 groups perform across five tribal dance forms at April 14 to 17 event.
MUMBAI: Spice met spirit and the rhythm did the talking. Sunrise Spices brought more than flavour to the table this Rongali Bihu, wrapping culture, community and choreography into a four-day celebration that turned Assam’s festive mood into a living stage. Titled ‘Kristir Milan Setu – Bridge of Cultural Unity’, the event ran from April 14 to April 17, transforming the Bihu week into a showcase of the state’s diverse tribal heritage. Rather than a static celebration, the initiative leaned into performance spotlighting traditional dance forms and turning them into a participative, competitive experience.
Across the four days, 56 group performers from different communities took centre stage, representing five distinct dance traditions Assamese, Bodo, Karbi, Rabha and Mising. Each day unfolded like a cultural chapter, highlighting a different facet of Assam’s identity through rhythm, movement and storytelling.
The event culminated in a felicitation ceremony attended by Ravi Sarma, where winners were recognised across categories based on authenticity, coordination, expression and stage presence, an attempt to balance celebration with craft.
The finale dialled up the energy further with a Barabarani performance by the Tezpuriya Thespian Dance Group, closing the event on a high note that blended spectacle with tradition.
For Sunrise Spices, the play goes beyond cultural patronage. The brand, part of ITC Limited, has long positioned itself around regional authenticity whether through recipes or roots. With this initiative, it extends that narrative from the kitchen to the cultural arena, aligning food heritage with living traditions.
In a landscape where brand activations often chase visibility, this one leaned into identity using dance not just as performance, but as a reminder that culture, much like spice, is best experienced when it’s shared.
