MAM
Havas gets a clean bill of health with Tata 1mg’s integrated mandate
MUMBAI: In a pitch battle that demanded equal parts precision and prescription, Havas Media Network India has clinched the integrated mandate for Tata 1mg, the digital healthcare platform trusted by millions across the country. The win strengthens Havas’ growing partnership with the Tata Group and places both PivotRoots and Havas Media India at the heart of one of India’s most influential health-tech brands.
The mandate is split across the network’s complementary strengths: PivotRoots, Havas’ digital-first agency, will drive Tata 1mg’s digital brand marketing, while Havas Media India will manage traditional media across Print, TV, Radio, Cinema, and BTL activations such as OOH, influencer outreach and experiential campaigns. Together, they form a full-funnel, cross-channel engine built for scale, experimentation, and measurable brand impact.
For Tata 1mg, a brand that has redefined access to healthcare, the partnership is about more than just media buying. “Our mission has always been to make healthcare accessible, affordable, and trusted for every Indian,” said Tata 1mg co-founder Gaurav Agarwal. “As a digital-first brand, building a coherent presence across both digital and traditional platforms is critical. We needed a partner who could blend digital depth with media scale. Havas Media Network India, through PivotRoots and Havas Media, brings exactly that innovation, agility, and deep consumer understanding.”
For Havas Media Network India, the win is equally momentous. Havas Media Network India CEO Mohit Joshi called it “a significant milestone”, adding that Tata 1mg’s purpose-driven roots and national impact make the mandate especially meaningful. “With our Meaningful Media philosophy, advanced digital capabilities and data-led strategies, we are excited to power its next growth chapter,” he said.
PivotRoots CEO Shibu Shivanandan underscored the centrality of digital to the brand’s future. “Digital is at the core of Tata 1mg’s business model. By leveraging advanced martech, data-driven creativity and precision targeting, we aim to deepen consumer engagement and strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
The win also reaffirms Havas’ expanding footprint across the Tata Group’s brand portfolio, a relationship built over years of shared strategy, scale and measurable outcomes.
As India’s health-tech space intensifies, the Tata 1mg–Havas partnership signals a sharpened, unified push to build relevance, reach and trust, one message, one medium, and one meaningful interaction at a time.
MAM
Mumbai Tech Week 2026 to focus on real-world AI adoption at scale
From pilots to production, event spotlights AI’s growing business impact
MUMBAI: Mumbai Tech Week 2026 will return for its third edition on 29 and 30 May at the Jio World Convention Centre, with a clear shift in focus from AI experimentation to real-world deployment.
Organised by the Tech Entrepreneurs Association of Mumbai and the Government of Maharashtra, and co-powered by Meta, the event is expected to bring together startups, investors, developers and policymakers to explore how AI is actively reshaping business operations.
This year’s edition places execution front and centre, with curated showcases from Indian unicorns and global technology firms demonstrating practical AI applications across sectors. The emphasis is less on what AI can do and more on what it is already doing.
“The competitive advantage in AI has shifted. It’s no longer about understanding it, it’s about implementing it,” said Tech Entrepreneurs Association of Mumbai co-chair, governing council Harsh Jain. “The companies pulling ahead are the ones moving from pilots to production and embedding AI into how their business runs.”
The backdrop to this shift is significant. AI is projected to contribute up to $500 billion to India’s GDP, while Mumbai’s startup ecosystem could see more than 100 unicorns by 2035. The city is also emerging as a key hub for data centre expansion, fuelled by rising AI workloads and enterprise demand.
The event will feature formats such as AI Excellence Awards, an early-stage startup showcase, and an AI-powered job fair in collaboration with Babblebots.ai. Masterclasses led by Meta, Replit and NPCI are expected to offer hands-on insights into AI adoption.
Speakers from organisations including Anthropic, Google Cloud India and Neysa will share perspectives on scaling AI in production environments, reflecting the event’s blend of global expertise and local innovation.
In the lead-up to the main event, satellite sessions between 25 and 28 May will take place across Mumbai, featuring workshops, hackathons and founder-led meetups designed to deepen ecosystem engagement.
“Mumbai has the ingredients to shape how AI is built and applied,” said Tech Entrepreneurs Association of Mumbai governing council member Naiyya Saggi. “Its strength lies in proximity, where capital, enterprises and consumers are closely connected, allowing ideas to move quickly from concept to adoption.”
As India reaches a defining moment in its AI journey, Mumbai Tech Week 2026 aims to turn momentum into measurable impact, positioning the city as a key driver in the global AI ecosystem.
