MAM
Hathway appoints Aidem ventures for ad sales
MUMBAI: One of India’s biggest multi system operators (MSOs), Hathway Cable & Datacom has appointed Aidem Ventures to reach out to the country’s marketing and advertising fraternity.
It has launched high impact advertising solutions’ suite on its digital platform to reach out to a captive audience through its TV channels. Its ad capabilities include:
1. EPG Banner – appears when and as long as the electronic programme guide is on display
2. Programme banner – served up for 10 seconds every time the programme ID is displayed; hence appears each time a user lands on a destination channel
3. Boot and Boom – displayed on the boot up screen each time it is launched
4. Aston pop-up – displayed at the bottom of the screen when the user is in full screen video
5. Volume pop-up – appears on the screen each time one increases/decreases the volume
6. Advertisement on mute – displayed when and as long as the mute popup is displayed on the screen
7. Synopsis Banner – displayed when and as long as the synopsis banner is shown on the screen
8. DCA Banner – displayed when the digits to the destination channel are entered on the remote control
9. Co-branded solutions on their national TV channels viz Hathway Music – a non-stop 24 hours Hindi music channel, CCC Cine channel – a Hindi movie channel and Hathway Life – the best of National Geographic channel’s content managed by NGC broadcast team. These channels are available across all Hathway and Asianet platforms.
10. Channel partnership solutions on all Hathway channels
Announcing the news, Hathway MD and CEO Jagdish Kumar said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership. We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”
Aidem Ventures director Vikas Khanchandani said, “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway.
Hathway has operations across 140 cities and towns with subscriber base for cable TV services of analogue and digital at 11.7 million homes. Hathway has been awarded the best MSO by the Indian Telly Awards for its quality services nine times in a row.
“In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers,” added Aidem Ventures Hindi entertainment and niche channels business head Nikhil Sheth.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
