MAM
Hasker to head Nielsen’s Media Product Leadership
MUMBAI: Steve Hasker will join US media research company Nielsen as president, Media Product Leadership and Advertiser Solutions with effect from next month.
Hasker is currently a partner at McKinsey and Company’s Global Media, Entertainment and Information practice. In this new position, Hasker will direct strategy and development of Nielsen’s media products and services, including measurement of television, online, and mobile media as well as the company’s ongoing innovation around cross-media measurement. Hasker says, “I look forward to working with media companies and advertisers using the breadth of Nielsen’s assets to better plan and measure media across the Internet, TV, and mobile, and to enhance the direct relationships between marketers and consumers that will optimise advertising investments.” Hasker will also oversee Advertiser Solutions, a new business unit to help advertisers deliver the right messages to the right consumers, and improve marketing effectiveness and return on investment. In this respect, Hasker will work closely with Alan Gould and Ken Orkin, co-CEOs of Nielsen IAG, who will head Advertiser Solutions. Avers Nielsen CEO David Calhoun, “We are extremely pleased to add a leader of Steve Hasker’s caliber to guide our product efforts across media and advertiser services. This appointment, as well as the creation of Advertiser Solutions, is a significant next step in Nielsen’s continued delivery of insights into the connected consumer.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
