MAM
Hashtag Orange onboards seven clients in two months
Mumbai: Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl Academy, HOUSR co-living and Tulips Hygiene.
The agency is expanding its footprints to other markets starting with Hyderabad from where the GMR Hyderabad International Airport business will be managed for their creative, media and social media marketing mandates.
Speaking on their multi-fold growth and future-plans, Hashtag Orange founder Mukesh Vij said, “Our focus has always been to deliver value to the clients across categories and verticals, while being an employee first organisation. With much done, and a lot more in the pipeline, we are eyeing 5X growth in the current financial year. Godspeed to us all!”
Hashtag Orange co-founder & chief creative officer Amit Shankar added, “Technology led creative solutions have been the key pillars of our ongoing success delivering some disruptive campaigns for different brands. We have always seen digital marketing through a new age consumer engagement by exploring multiple channels that precisely gives us an edge over others.”
The agency has been consistent in proving their creative prowess ever since they started in 2018. Their recent works include Father’s Day campaign featuring Ayushmann Khurana and Piyush Mishra developed for The Man Company, a male grooming brand; a high-on-quirk product campaigns for Carrier Midea Air Conditioners and Tulips Hygiene brand launch.
Hashtag Orange chief growth officer Gaurav Singh said, “This has been a great year for us. We have won mandates for brands across different categories which clearly demonstrate our capability to offer solutions which go beyond communication and address a real business challenge through our inhouse creative, technology or effective digital marketing. This year, we have also significantly strengthened our teams and hired some of the bright minds across verticals. With this growth curve, we are excited and confident of taking Hashtag Orange to newer heights in times to come.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
