MAM
Hashtag Orange expands its footprint to Hong Kong
Mumbai: Hashtag Orange, a prominent 360-degree digital advertising agency headquartered in Gurugram, India, has announced its expansion into the market of Hong Kong. This strategic move aligns with Hashtag Orange’s commitment to providing exceptional digital marketing solutions to clients worldwide and solidifying its presence in the Asia-Pacific region.
Hong Kong’s strategic location makes it an ideal gateway to other high-growth Asian markets, including China and Southeast Asia. By establishing a virtual office in Hong Kong, the digital and advertising agency aims to meet the rising demand for innovative digital marketing services in the region. To spearhead the development, the agency has appointed Ishwarya Ganapathy Raman, a strategic marketer with over 11 years of experience, as the new business and strategy lead. She will lead the expansion in the South Asian market with her expertise and strategically manage accounts in India.
“Hashtag Orange’s expansion into Hong Kong is a significant milestone in our journey of offering cutting-edge digital marketing solutions across Asia,” said Hashtag Orange founder Mukesh Vij. “We are committed to nurturing our global footprint, and this expansion is just the beginning. We envision more offices opening in the upcoming months as we continue to help businesses achieve their digital marketing goals worldwide.”
Raman is a veteran strategic marketer with expertise in handling over 70 B2B, B2C, and D2C accounts as a Digital Marketing Consultant. Her expertise also lies in establishing start-ups by integrating both traditional and digital marketing approaches and maximizing business ROI. She has taught across various Business Schools and has nurtured brands with a 360-degree strategic approach. In her last role, she led the Digital Marketing and Marketing team at GMR Aerocity. With her proven track record, she will play a pivotal role in building strategic partnerships and ensuring the Hong Kong branch’s success.
Raman shared her enthusiasm for the new role, stating, “I am excited to be a part of Hashtag Orange’s journey as we take our expertise in digital marketing to Hong Kong. I look forward to working closely with the talented team to achieve remarkable results for our clients in this dynamic market.”
Since its inception, Hashtag Orange has created and launched various online and offline brand campaigns for national and international brands. The company caters to all business categories from B2B, B2C, and D2C, focusing on solving their business challenges with data and technology-driven digital solutions.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
