MAM
Hashtag Orange bolsters creative team with three appointments
Mumbai: Hashtag Orange, a full-service digital communication agency, has announced the appointment of senior creative hires to further strengthen its creative team. The three senior appointments include Suresh Joshi as senior creative director, Ratna Mishra as associate creative director – art, and Abhishek Prakash Khankriyal as associate creative director – copy.
This new development comes in line with some recent account wins like Wildcrafty, Mufti, Kama, and GLS and the appointees would spearhead their respective domains under the creative leadership of Hashtag Orange chief creative officer Gaurang Menon, said the agency in a statement.
“I am delighted to Suresh, Abhishek, and Ratna on board. They bring the right mix of experience across brands in both digital and mainline and are hungry to do more,” said Menon. “As we move on to our next stage of growth and expansion, I am sure they will add more value to the work we do for our partner brands.”
Joshi brings in multi-agency expertise with 15 years of work experience at some prominent players like Lowe Lintas, Contract Advertising, M&C Saatchi on a diverse brand portfolio including LG Electronics, Sony, JP Group, Fortis, Future Brand, Amar Ujala, Dominos, Dabur, Funda Candy, and Carl’s Jr.
Mishra has been the face behind several award-winning campaigns and has hands-on experience on brands like Samsung, Pepsi, Nestle, Maruti, Havells, Uber, ITC, Max Bupa, HDFC, JK Tyres, etc. In her career span of over a decade, she has worked with some of the prominent network digital & mainstream agencies like Havas worldwide, Group M, Dentsu, and Cheil worldwide.
Khankriyal joins from Dentsu International and brings along a rich experience of over 10 years of having worked upon several award-winning and functionally benefitting advertising campaigns across various brands.
“With the recent pitch wins in view, we needed the best mix of thoughtful people to sail the ships on these brands,” said Hashtag Orange founder Mukesh Vij. “I am quite excited to extend our arms further, with so many creative capabilities added to our tribe of the un-commons at Hashtag Orange. I wish us all a benefitting journey ahead.”
MAM
Bombay Dyeing highlights sleep environment on World Sleep Day 2026
#ComfortThatCares campaign promotes better sleep through home textiles.
MUMBAI: In a country that rarely switches off, the real luxury may simply be a good night’s sleep. Marking World Sleep Day 2026, Bombay Dyeing & Manufacturing Company Ltd. is spotlighting the importance of sleep environments through its #ComfortThatCares initiative, encouraging consumers to rethink not just how long they sleep but how well they sleep.
The campaign arrives at a time when rising stress levels, digital fatigue and increasingly erratic daily routines are quietly eroding sleep quality for many Indians. This year’s global theme, “Sleep Well, Live Better”, underscores the idea that sleep is not merely the reward after a productive day but a critical foundation that makes productivity possible.
Bombay Dyeing’s initiative focuses on the often overlooked role of home textiles in shaping sleep quality. Factors such as breathable fabrics, temperature regulation and proper pillow support can significantly influence whether people achieve restorative sleep.
As part of the campaign, the company is highlighting several products from its sleep portfolio designed to address these environmental factors. The Urban Living Luxury Bedsheets range features 400 thread count cotton blends designed for breathability and temperature regulation. Meanwhile, the Celebrating India collection offers 100 percent pure cotton bedsheets in a 300 thread count with heritage inspired designs.
The brand’s range also includes lightweight comforters designed for year round use without overheating, bonded blankets that provide insulated warmth with a soft touch finish, and ergonomically designed pillows intended to balance plush comfort with proper neck support.
According to the company’s brand marketing team, sleep is a fundamental component of both physical and mental well being.
“Through #ComfortThatCares, we want to encourage families across India to treat sleep as essential rather than an afterthought. For 145 years, Bombay Dyeing has focused on bringing comfort into Indian homes, and few things matter more to that comfort than restful sleep,” the team said.
Sleep experts typically recommend between seven and nine hours of quality rest for healthy adults. Yet late night screen use, long working hours and irregular schedules have made consistent sleep increasingly difficult for many urban Indians.
By emphasising breathable cotton bedsheets, supportive pillows and balanced bedding layers, Bombay Dyeing’s campaign highlights a simple idea: the environment people sleep in can be just as important as the hours they spend in bed.
