MAM
Hashtag Orange appoints Ankoor Dasguupta as VP, media
Mumbai: Digital communication agency Hashtag Orange has appointed Ankoor Dasguupta as vice president, media. He has been previously associated with various cultures and teams in large corporations, MNCs, and start-ups.
In a career spanning over two decades, Dasguupta has worked with GECIS, media houses such as Times of India, India Today Group. His past stints also include Yahoo, Networkplay Media, AdColony, Comexposium India, SHEROES, DDB Mudra. He has been instrumental in the launch of reputed events and success stories such as ad:tech, iMedia Summits, Modern Marketing Summit, and TechCrunch in India.
Welcoming Dasguupta on board, Hashtag Orange founder Mukesh Vij said, “I am excited to Welcome Ankoor on board. I am confident that Ankoor will be able to deliver value to our clients through his diverse category experience and deep understanding of digital media.”
On his new role, Dasguupta said, “I am delighted to be a part of the vibrant Hashtag Orange family and look forward to working with the wonderful team in our growth journey.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
