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Hasbro launches new Transformers products inspired by Transformers: Rise of the Beasts in India
Mumbai: Transformers: Rise of the Beasts, the latest blockbuster from the Transformers franchise, has recently hit the theatres. Inspired by the characters in the film, Hasbro has unveiled a new line of Transformers products (toys, apparel, backpacks to name a few) to go along with the movie.
Returning with the action and spectacle that’s captured moviegoers around the world, Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure with the Autobots and introduces a whole new faction of Transformers to the big screen – the Maximals – joining them as allies in the epic battle for earth.
Hasbro India country manager Lalit Parmar said, “For years, Transformers has been an exciting powerhouse of rich storytelling and compelling characters. We are thrilled to bring to life the theatrical marvel ‘Transformers: Rise of the Beasts’ through an innovative collection of action figures and role play toys featuring robots and beast characters that convert! This range elevates the play experience for kids and fans across age groups and celebrates the thrilling appeal of the iconic Transformers franchise.”
The range of toys from Hasbro includes “Beast Alliance Weaponizers,” which are up to 5-inch toys which convert in 5-7 steps, “Flex Changers,” 6-inch toys that convert from robot to Transformers sports car mode in 5 quick steps, “Titan Changers” that are 11-inch action figures perfect for staging larger than life Transformers battles. The exciting array of toys for ages 8 years and up, with prices from INR 1499 – 2699 and are available at Hamleys, a local toy store, and e-commerce platforms.
Fans can also join in the battle for Earth with exclusive Transformers: Rise of the Beasts apparel. A meticulously designed collection featuring bold graphics and iconic imagery, captures the essence of the movie. These exclusive apparels are available from INR 1099 onwards on Shop The Arena.
“Transformers is a franchise that a whole generation has grown up watching. It is an emotion, and characters from the franchise have become classics in their own right. The release of ‘Transformers: Rise of the Beasts’ has created a wave of excitement among fans worldwide, and now, through these remarkable Hasbro toys, you have the opportunity to own a piece of this phenomenal film. Get ready to unleash your imagination and experience the epic world of Transformers in a whole new way,” says Viacom18 Studios COO, Ajit Andhare.
The movie features character favorites like Optimus Prime and Bumblebee and Maximal characters like the powerful and commanding Optimus Primal, Cheetor, Rhinox, and Airazor – all who maximise to charge into combat!
Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film is now playing in theatres in English, Hindi, Tamil & Telugu in 2D, 3D, 4D and IMAX.
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Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
