MAM
Harsh Vora promoted to senior vice-president at PHD Media
MUMBAI: PHD Media has announced the promotion of Harsh Vora to senior vice-president. With 16 years of expertise in media planning, buying, strategy, and events across both ATL and BTL channels, Vora has been instrumental in driving growth and innovation within the industry.
Currently serving as the business lead for Skoda Automobiles at PHD, Vora previously held several key positions within the agency, including vice-president and assistant vice-president. Over his tenure, he has demonstrated his ability to implement successful media strategies and achieve significant business results.
Before joining PHD, Vora was the assistant general manager of marketing at Kalpataru and worked as senior manager of media planning & buying at Star TV Network, where he spearheaded media for popular shows on Star Plus. His strong analytical skills have also led to successful campaigns, such as the impactful Star Plus – Nayi Soch campaign, which significantly increased the channel’s viewership.
Vora’s career highlights also include working with Godrej at Madison Media group, where he managed the media strategies for major brands, achieving combined annual sales of Rs 3,000 crore. He started his career as a media planner at Lodestar Universal, contributing to high-profile launches like the Tata Nano.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
