Brands
Harsh Sheth exits JioStar; SonyLIV role next: Reports
MUMBAI: Harsh Sheth is set for his next act. According to media reports, the senior media executive has exited JioStar and is widely expected to join SonyLIV as its chief content officer, signalling a high-profile move in India’s fiercely competitive streaming space.
Sheth brings with him a deep bench of experience shaped over nearly two decades at the Star network. Most recently, he served as business head for Star Bharat and Star Utsav, after steering Disney Star and Hotstar’s Hindi and English movie business. From premium Hollywood fare to mass-market Hindi movies, Sheth has spent years decoding what clicks with Indian audiences.
His journey at Star reads like a masterclass in content leadership. Over 11 years, he climbed from strategy and research roles to running some of the network’s biggest movie and entertainment portfolios, including Star Gold, Star Movies and Star World. Along the way, he built a reputation for balancing creative ambition with commercial sharpness.
Before Star, Sheth cut his teeth at Times Network, where he was part of the core launch team for Romedy Now, and earlier at Tam Media Research, advising broadcasters on audience insights and strategy.
If confirmed, his move to SonyLIV comes at a crucial moment. As platforms battle for attention in a crowded OTT market, content leadership has become the sharpest weapon. With his mix of data-driven thinking and programming instinct, Sheth could be just the steady hand SonyLIV is looking for as it plots its next phase of growth.
Brands
Keventers names Shaurya Prabhat as CEO to drive next growth phase
Expansion push, Gen Z focus and new formats shape brand’s next chapter
NEW DELHI: Keventers has appointed Shaurya Prabhat as its chief executive officer, marking a new chapter for the heritage milkshake brand as it looks to scale up for modern consumers. He takes over from Agastya Dalmia, who steered the company’s revival and repositioned it for a younger audience.
Prabhat’s journey with Keventers began in 2017, when he joined to lead business development at a time when the brand leaned heavily on a franchise-led model. Since then, he has steadily expanded his remit across strategy, marketing, operations, HR and business excellence, becoming central to the company’s evolution.
Before joining Keventers, he worked at The Smart Cube, now part of WNS Global Services, where he advised Fortune 100 clients across sectors ranging from retail and banking to pharmaceuticals and oil and gas.
As CEO, Prabhat has set an ambitious agenda. The company plans to open 70 new outlets over the next year, triple its size within three years and double that scale again by year five. Alongside its core outlets, Keventers is exploring newer growth avenues including retail and FMCG, quick commerce and institutional sales, all under a broader “House of Brands” strategy.
The brand is also sharpening its appeal to Gen Z consumers, refreshing its menu with offerings such as waffles, boba and cheesecake ice creams while retaining its legacy charm.
Shaurya Prabhat said, “I’d like to thank the Board for entrusting me with the responsibility of shaping the company’s next phase of growth. What I’ve learned over eight years is that the mission never really changes: grow the company, grow the brand, and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves. I’m extremely excited about the vast opportunities ahead for us.”
Keventers founder Agastya Dalmia said, “I have worked alongside Shaurya for over eight years and known him for longer. I have seen how he thinks, how he leads, and how deeply he cares about this brand. He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex situations, from Covid and restructuring our business model to fundraising and governance. I could not be prouder of what we have built together, and I could not be more confident about what he will build next.””
With a mix of nostalgia and new-age ambition, Keventers now appears set to blend its storied past with a sharper, faster future under Prabhat’s leadership.
