Ad Campaigns
Harpic pledges to ‘Make India Toilet Proud’
MUMBAI: Harpic, a pioneer in the toilet cleaning category, has reinforced its commitment for providing universal access to sanitation through its new campaign ‘Make India Toilet Proud’ coupled with the launch of ‘Swachh Bharat Pack’.
The campaign aims to drive behaviour change by normalising the act of cleaning. It encourages every Indian to dissociate taboos linked with cleaning toilets and feel proud to own a sparkling clean toilet. The newly launched ‘Swachh Bharat Pack’ comes with new packaging that enables consumers to get a bottle-like experience with a single use pack only at Rs 5.
Commenting on the announcement, RB Hygiene Home CMO marketing director for South Asia Sukhleen Aneja says, “Harpic urges people to not just build toilets but, also take care of them, maintain it regularly and be proud of it. To make this possible, solutions need to be made available at a cost that is universally accessible for all. The Swachh Bharat Pack is a true revolution in an organic base that allows bio-degradation of waste in twin pit toilets.”
Commenting on the same Akshay Kumar, Harpic sanitation ambassador adds, “Together with Harpic, I would urge all of you to join us in the mission and make India toilet proud. Shame linked with the word ‘toilet’ is only for those who keep their toilets unclean.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
