MAM
Harnessing heels: A day in the life of women marketers
Mumbai: As we know, the marketing field is one of the toughest fields to work in, but it is also the most important part of setting up any kind of business. Earlier, this field was entirely dependent on man’s perspective, thinking, and ideas. But now, things have changed. A study indicates that 21 per cent of women choose their careers in marketing, whereas only 16 per cent of men opt for marketing as a career field. This notable participation of women can be attributed to increased awareness and equality within the marketing industry.
Do you remember earlier when our grandmothers used to tell us stories, and somewhere we found the best storytellers? Good marketing needs a good storyteller. This is where women have made their place in the marketing field in no time, launching different perspectives, ideas, and unique campaigns. It clearly describes that women can do whatever they decide to.
In the bustling world of marketing, where creativity meets strategy, women are making significant strides. From crafting compelling campaigns to analyzing market trends, female marketers play a pivotal role in driving brand success. However, their journey is often marked by unique challenges and experiences, encapsulating a blend of professionalism, resilience, and style. Let’s delve into a day in the life of women marketers, where they harness not only their skills but also their heels.
1. Diverse responsibilities: A woman marketer’s day usually begins with a flurry of activities. From brainstorming sessions to client meetings, they juggle diverse responsibilities with finesse. Whether it’s crafting engaging social media content or fine-tuning a brand’s messaging, women marketers navigate through multitasking effortlessly.
2. Adaptability: In the dynamic landscape of marketing, adaptability is key. Women marketers excel in embracing change and staying ahead of evolving trends. They important strategies, refine approaches, and seamlessly transition between projects, showcasing their ability to thrive in a fast-paced environment.
3. Creative visionaries: Creativity lies at the heart of marketing, and women bring a unique perspective to the table. Their innovative ideas and imaginative concepts breathe life into campaigns.. Whether it’s conceptualizing a visually stunning ad or introducing an out-of-the-box marketing strategy, women marketers are the creative visionaries driving brand narratives forward.
4. Leadership and collaboration: As leaders and team players, women marketers promote collaboration within their teams. They inspire and motivate their colleagues, leading by example and nurturing a culture of inclusivity and empowerment. Through effective communication and collaboration, they harness the collective talent of their team members to achieve shared goals.
5. Navigating challenges: Despite their undeniable talent and expertise, women marketers often encounter challenges unique to their gender. From navigating gender biases in the workplace to balancing professional commitments with personal responsibilities, they confront obstacles with resilience and determination.
6. Professionalism and style: While excelling in their professional life, women marketers also bring their unique sense of style to the workplace. From power suits to statement accessories, they effortlessly blend professionalism with fashion, making a statement with every step they take.
7. Work-life integration: Achieving work-life balance is a constant pursuit for women marketers. Balancing demanding work schedules with personal commitments requires careful planning and prioritization. Yet, they seamlessly integrate their professional and personal lives, finding moments of joy and fulfillment.
8. Continuous learning and growth: In a rapidly changing industry, women marketers are committed to continuous learning and professional growth. They seek out opportunities for skill development, attending workshops, conferences, and online courses to stay aware about the latest trends and technologies.
9. Mentorship and advocacy: Women marketers understand the importance of mentorship and advocacy in promoting diversity and inclusion within the industry. They mentor aspiring professionals, providing guidance and support to help them navigate their careers. Also, they advocate for gender equality and representation, driving meaningful change within their organizations.
10. Celebrating successes: Among the challenges and demands of their profession, women marketers take the time to celebrate their successes. Whether it’s a successful campaign launch, a client win, or a personal milestone, they acknowledge and appreciate their achievements.
The life of a woman marketer is a dynamic journey marked by professionalism, resilience, and style. From tackling diverse responsibilities to overcoming challenges with grace, they consolidate the spirit of innovation and creativity that defines the world of marketing. As they continue to make their mark on the industry, women marketers serve as role models, inspiring future generations to gear up their skills and talents to drive meaningful change in the world of marketing.
Empowered women empower brands: Let’s celebrate the marketers who shape narratives, spark inspiration, and drive meaningful connections in the dynamic world of marketing. Happy Women’s Day.
The article has been written by Media Maniacs Group founder Surabhi Trivedi.
Brands
6 in 10 face bias, 58 per cent delay care: India’s LGBTQIA+ health crisis
Study highlights bias in care and unsafe spaces shaping everyday choices
MUMBAI: A significant number of LGBTQIA+ women in India are putting off essential healthcare, with 58 per cent reporting delays or avoidance due to discrimination, according to a new study. The figure is the highest among five countries surveyed, pointing to deep-rooted systemic challenges.
The research, conducted by Kantar in partnership with DIVA Charitable Trust and The Curve Foundation, draws insights from over 3,200 LGBTQIA+ women and non-binary individuals globally. Released around Lesbian Visibility Week, the findings highlight how bias continues to shape access to care.
In India, 60 per cent of respondents said they had faced discrimination in healthcare settings, often feeling dismissed or not taken seriously by providers. This has led many to delay seeking treatment, underscoring how trust deficits in the system directly impact health decisions.
The study also reflects broader social realities. Instances of verbal or physical abuse were commonly reported across platforms such as social media, public transport and social venues, reinforcing a persistent sense of insecurity in everyday life.
At the same time, expectations from brands are evolving. In India, 78 per cent of respondents believe companies should actively contribute to advancing diversity and inclusion, signalling a growing demand for corporate accountability.
Kantar India HR head Mridul Shekhar said, “LGBTQIA+ women and non-binary people remain underrepresented and overlooked. Their experiences are shaped by uneven access to care and systems not designed with them in mind. When people are invisible in data, they become invisible in decision-making.”
DIVA Charitable Trust executive director Lady Phyll added, “When people delay healthcare because they fear discrimination, we are no longer talking about symbolic inclusion. These are life decisions driven by the need to feel safe.”
The findings underline a stark reality. While awareness around inclusion is growing, bridging the gap between intent and lived experience remains an urgent priority.
